Samsung is known for going after Apple in its smartphone ads, with commercials that are admittedly pretty funny, depicting the Apple faithful waiting in line, for instance. Now they’ve got a new video out, but this one, rather than taking some playful punches at the big guy on the block, takes the boot to the already downtrodden BlackBerry in an attempt to win over more business customers.

Samsung obviously doesn’t mention BlackBerry by name, but it’s pretty clear who they’re meant to be talking about when depicting clueless, out-of-touch employees clinging to a platform with physical keyboards and a straightforward business focus. Using those hapless employees who haven’t converted to glorious Android as foils, Samsung uses the ad to target some prevailing beliefs about why Google’s mobile OS isn’t as good a fit for the business world as RIM’s, including those around device security.

See Video: http://techcrunch.com/2013/01/21/samsung-targets-blackberry-and-business-users-in-new-ad-with-that-guy-from-30-rock/