You may have noticed that Mashable got a new look recently. The design seems wider than usual, and when you shrink your browser, the content resizes to fit.

The aim here isn’t merely prettiness or technical trickery, however: Media companies like ours are seeing a major shift in the consumption habits of their audiences.

Those organizations that don’t act may find themselves behind the curve. Here’s why….

Read More: http://mashable.com/2012/12/11/responsive-web-design/