That GIF is a Hottie

February 14, 2013

That’s right, GIFs are back and hotter than ever. According to the NY Times, the hip 80’s GIFs are suddenly popping up on the latest fashion ad campaigns such as Diesel, Jack Spade and Burberry. Also these relic snippets are to be found at recent art galleries in Miami, New York and Berlin. Campaigns are calling for “Best of” GIF round up contests, in keeping up with the trend.


Jason Tanz, Wired executive editor, told NY Times, “For people in their 20s, GIFs are a relic of their childhood, so it makes sense they would come back as a fashion statement — just like ’70s fashion came back in the ’90s, and the ’90s are coming back around now.”


The GIF dates back to the days of early internet 1987, when ISP CompuServe developed the “graphics interchange format.” Choppy clips of video would loop repetitively for the purpose of entertainment, humour, awkwardness, celebrating or just to get a point across. Examples on social media sites such as Myspace and Tumblr are among some of the more popular sites users upload to their home pages. In 2012, Tumblr and Paddle8 honoured the GIF’s 25th year, by holding a festival called Moving the Still in Miami.  The open call generated a whopping 3,5000 submissions and fifteen finalist were displayed during the show’s art week.


GIFs have become a lot simpler to make these modern days. As a result, more have been quickly surfacing up, acting as the “new pop culture” to express the daily dish on the hottest news, fashion and trends. Having said that, a compilation of “best of GIF’s”video collections are becoming the new water cooler convos, shares and likes, next to the viral Harlem Shake, a.k.a. the video meme with the dance song Harlem Shake by Baauer.



Rachel Gilliland

Toronto Professional Services Team