Nothing says Internet opportunity like a social media juggernaut. Tumblr, the meme-olicious, gif-tastic, photo-fabulous, (but also occasionally) thoughtful blogging platform that attracted 167 million visitors and nearly 18 billion pageviews in December, is certainly no exception.

The site now ranks as the 11th-largest in terms of traffic, according to Quantcast. (That’s down slightly from November, when it broke into the top 10 with 170 million monthly visitors globally.) But with all that activity comes the inevitable question: What next?

Here’s a look at five areas where Tumblr has moved, and may move more toward, in the year ahead.

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