Samsung is known around these here parts as the Fifth Horseman. The company has risen from a boring mega-conglomerate to Apple’s biggest competitor, the world leader in TVs, and one of the most crucial manufacturers in the world. The proof of this is in the pudding, or, rather, in the $1 million booth the company has set up to dominate CES.

This booth is rivaled only by Sony’s, and I’d venture to say that of the 1.9 million square feet that make up CES, Samsung has the largest individual share. And if that weren’t enough, the Korean company’s name is on the lips of every analyst, buyer, vendor, exhibitor, and reporter across the entire Las Vegas Convention Center.

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