It’s holiday season again, which means that the gamers, and non-gamers, of the world will soon be unwrapping a slew of mobile devices and heading to their respective app stores thirsty for content. But don’t panic, mobile game developers. We’re here to fill you in on a few things to help you stay calm, cool and collected during the holidays, so you can maximize the effectiveness of your mobile marketing budgets.

 

Read More At: http://techcrunch.com/2012/11/22/surviving-the-holidays-a-guide-for-mobile-game-developers-2/